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"Almost every naturally occurring word has been claimed, which is why namers so often arrive at portmanteaus (Accenture derives from “accent” and “future”) or drop vowels (Flickr and Tumblr) or change letters (Lyft)."

The Weird Science of Naming New Products, The New York Times: http://goo.gl/0bGIxx

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"A great product can fix a bad name. Accenture was met with derision for reminding people of dentures. Gap was an empty space. Yelp was a dog in pain. The iPad was confused with a tampon. Now these names have no odd connotations at all, thanks to the success of the things they name."

The Weird Science of Naming New Products: The New York Times — http://goo.gl/0bGIxx

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