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"A great product can fix a bad name. Accenture was met with derision for reminding people of dentures. Gap was an empty space. Yelp was a dog in pain. The iPad was confused with a tampon. Now these names have no odd connotations at all, thanks to the success of the things they name."

The Weird Science of Naming New Products: The New York Times — http://goo.gl/0bGIxx

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