Financial technology is an evolving technology and innovation which aims to replace traditional banking methods in the provision of financial services. It is also an emerging market which makes use of advanced technology to enhance financial activities. It has become an important part of our lives and most businesses now depend on financial technology for smooth functioning. Financial institutions use various financial applications for smooth working, which includes computer software, internet banking, mobile banking, merchant services, and much more. These financial applications make life easier by providing services and information in a fast and convenient manner.

Today, banks and other financial services providers are utilizing cutting edge technology to serve consumers at all levels. This helps them to provide new services and products to customers at a lower cost. The most important advantage of fintech is that it provides customers with improved value added services apart from enhanced safety and security. It helps customers track their transactions, customize online banking, and conduct secure transactions. It helps banks and other service providers to gain more business and generate revenue by offering improved products and services to consumers.

Many financial services companies are focusing on the development and implementation of strategic technology in order to respond to the demands of end-users. Fintech is a relatively new term which actually refers to any technology which is used by the end-user to create or maintain financial transactions. Fintech includes software applications, hardware, accounting systems, mobile communication devices, and electronic medical records. The focus of fintech is to offer improved solutions to all the end-users in terms of enhancing business productivity, increasing customer satisfaction, reducing customer costs, and increasing profitability. This also enables banks and other financial institutions to enhance their current level of service and customer service.

In order to understand what the impact of fintech is on an organization, it is important to understand the impact of traditional banking. Fintech has been criticized by some experts who feel that financial technology fintech is nothing but a rebranding of traditional banking. This is because banks have embraced fintech to offer their customers new services and improved products at lower costs. Hence, the critics believe that traditional banking is losing its relevance as end-users demand more and better solutions for managing their finances.

According to an industry leader, consumer needs dictate the pace at which financial institutions deliver financial services. The purpose of introducing fintech is to provide end-users with more value for their money. Fintech can provide customers with lower interest rates, better options in terms of lending, and the assurance that lenders will not ignore the risks involved. However, consumers must also recognize that most financial institutions are adopting a hands-off approach to addressing the issues arising out of fintech. Some experts feel that only a handful of financial institutions will embrace fintech in a concerted effort to retain control over the trend.

For years, traditional banks have successfully marketed and sold financial products such as savings accounts, term life, investment securities, and corporate bonds to customers. However, with the rise of startups and fintech startups, there is a need to re-examine traditional approaches to financing. Banking experts suggest that investors, brokers, and individual borrowers should be more closely aligned with entrepreneurs developing innovative financial products. The introduction of fintech startups into the mainstream lending sector could usher in a new way of thinking about lending.